Our client sells East African-sourced goods and clothing to United States customers. While sales are conducted online through Instagram or the company website, their products can also be found within three stores in the Washington, D.C. area. 

The client, a dynamic husband-and-wife food business, brings a fusion of Dominican and Soul flavors to the culinary scene of Gainesville, Florida. Operating as a nimble "Cottage Food Business," the client’s journey began with their famous empanadas—and they aspired to evolve into a fully functioning restaurant. Their commitment to quality and innovation positioned them in multiple farmer's markets, garnering success and strong connections within the Gainesville community.

Our client, a fitness instructor, is establishing her own spin studio in Oxford, Mississippi, and is aiming for a July 2024 opening. The studio brings a New York-style intensity into the local fitness scene while prioritizing community engagement. Their strategy involves leveraging a strong digital presence (via a website and social media) to attract a young, active demographic amongst university students and women. To differentiate themselves from competitors, the client seeks to conduct thorough market research and identify gaps in Oxford’s fitness market to strategically position themselves as a unique and compelling fitness destination.

The client is an eco-friendly lifestyle accessories brand that introduces an innovative way of living through functional, sophisticated, and environmentally conscious products tailored for women's daily lives. By leveraging its exposure from the Grammys and Oscars and continually optimizing its product offerings and marketing strategy, they aim to solidify their position as a leading provider of high-end shoe bags globally while also exploring opportunities for diversification and strategic partnerships within the luxury lifestyle market.

This for-profit brewery strives to provide a unique beer drinking experience. They prefer to sell their products in-house, allowing them to maintain a small, community-oriented business model. The brewery hosts many events for local charities and commits 100% of its marketing money toward charitable donations. Furthermore, the brewery aims to be a family friendly destination that fosters a supportive environment.

The core challenge of this project was to understand how we could facilitate more of the university students using the app, while also utilizing that same population to staff the business during operating hours. Our client wanted us to focus on developing a robust marketing campaign that was two fold: one, to encourage students to use the service, and two to encourage students to become drivers to provide a better service. To better understand their current marketing efforts, as well as ways the business could more effectively target the student body, the team conducted full marketing review that included an analysis of both the physical and social media marketing efforts currently in place, as well as conducted research on not only the Georgetown population, but also the university’s policy on posted advertisements.  

The two primary challenges our client asked our team to address were to develop partnerships with local plastic surgeons and expand their appeal to a corporate audience. Through establishing these professional relationships, their larger goal was that they hoped to increase their corporate membership program and develop a pipeline from plastic surgery to treatment. A lesser priority to our client was their financials, which they wanted to simply understand better in case there needed to be changes to any of their operations.

The business excels in providing quality home goods through in-person sales, with the founder leveraging personal relationships to build a loyal customer base. To expand, the company aims to enhance its marketing strategies and leverage social media to showcase the unique aspects of its products. Despite a strong existing customer base, there is a desire to reach broader demographics through targeted advertising. She is open to exploring various advertising strategies that highlight different aspects of her products in order to cater to certain audiences. The founder, who manages most operations, is also seeking new funding opportunities and exploring the possibility of a permanent storefront, having previously faced challenges with subsidized options. 

The biggest challenges our client faced were increasing brand awareness amongst the University population while improving their social media presence and consistency in posts in a simple and low cost way, as they are a non-profit with a small team and limited budget. Through the development of a business and social media strategy, their main objective was to attract more customers in their university and develop stronger customer-business relationships.

There were many obstacles to overcome in creating a business plan for the construction of a new entity of our client. The most important initial decisions involved determining a target university and adapting branding and operations plans to be in tune with the time of COVID-19. Additionally, our client needed to ensure the creation of a profitable enterprise.

The primary challenge of this project was to give the client, a sole CEO and founder, the basic tools for social media, analytics, branding, and PR such that they would be effective yet low-maintenance for long-term use. As a former designer, the client had a strong artistic and visual sense, however, needed help aligning this with actionable business goals and e-commerce tools for small businesses. The client tasked Rem and Company with strengthening branding and storytelling, leveraging marketing analytics and social media, and creating a press kit for public relations.

Due to the onset of COVID-19, our client was forced to shut down its in person meditation studio and move its operations online. Our client had two major customer segments: individuals who pay for group meditation classes and companies who pay for meditation workshops for their employees. Our client wanted to know which segment to focus on and how to grow this segment in a digital world.

COVID-19 delayed our client’s initial launch and they wanted to adapt to changing needs of its customer base in the wake of a pandemic. Our client wanted to redesign the UX of their current website, create an ambassador program to create excitement for their launch and develop a strategy centering around pre-sale membership prior to their launch. Our approach to rehauling the fitness studio’s launch strategy was affected by the sweeping evolution that the fitness industry was undergoing in the midst of the pandemic and evaluating what market trends were effective to employ.

In light of recent events regarding issues of social justice in the United States, our client was motivated to make a concerted effort to recruit a more diverse workforce in their yoga studio. The yoga industry struggles with this diversity problem as a whole, as it is largely dominated by white females, and industry leaders are working to make the necessary changes along with our client.

The St. Louis-based non-profit holds an annual Golf Classic and Charity Auction to finance its equipment donations to underserved youth athletic groups in the St. Louis area. However, the client was uncertain how best to plan and operate its annual charity fundraiser amid the COVID-19 pandemic and associated social-distancing restrictions.

Like many other small business owners, our client was greatly impacted by COVID-19. Prior to the pandemic, she thrived on in-person events with face-to-face interaction with consumers inside of a number of boutique retailers. Our client had a narrow consumer base, mostly targeting female sailors (with a few male products). Our client has an incredible story, and we felt that if we could share her unique experiences as a woman in a male-dominated industry with her overall commitment to environmentally friendly practices and social justice initiatives, it would increase brand awareness and generate overall traffic on her sites. She also needed help with organization, so our strategy needed to be thoroughly accessible.

This nonprofit relies on an annual golf fundraising event and gala to fund their mission. Due to the global pandemic, they shifted their fundraising to an online auction to raise money for SCI (spinal cord injury) rehab.

Developing a community engagement strategy can be daunting and seemingly insignificant for small nonprofits. However, especially during the time of Covid-19, consistent communication with beneficiaries and the broader community is essential. Our client understood that better communication would help them reach more individuals and garner more donations, and wanted to improve her overall communication.

At the time of Rem’s collaboration, our client was looking to expand their restaurant hours to dinner times. However, considering that this new business came into existence during the COVID-19 pandemic, it is difficult to conceptualize how to best employ a growth strategy. Primarily, our client was looking to increase guest acquisition and awareness via social media campaigns, especially for marketing dinner times. There was also an interest in increasing customer interest by improving readability and design of websites and menu offerings. Our client was also concerned that their menu prices and staffing schedules were lagging behind competitors and industry standards, and were looking to improve operational efficiency.

The COVID-19 pandemic has caused a massive shift from in-person to online sales in the bookstore industry. This means a strong digital presence is paramount in order to survive and thrive. The client contacted REM to help tighten up several areas of their digital presence. These included:

- Inventory synchronization between in-person POS and online sales system

- Creating a cohesive and emotionally impactful website experience

- Digital marketing strategies

Most notably, the client wanted to prioritize creating an in-depth marketing strategy for a new monthly book subscription service they are offering to grow his business and create a more reliable stream of income amid sales volatility caused by the pandemic.