Strategic Alliances: Utilizing Creativity and Collaboration During of COVID-19

Only 27% of CEOs were ‘very confident’ in the possibility of revenue growth for 2020, according to PwC's 23rd Annual Global Survey. Pre-COVID, CEOs were worried about issues of growth, technology regulations, upskilling, and climate change. In response, nearly half of all executives planned to form a new strategic alliance or joint venture to stimulate corporate growth and/or profitability. However, no one predicted the rise of COVID, bringing with it drastic human and economic impacts. In America alone, nearly 40 million people have filed for unemployment since mid-March. Whether it be issues of climate change, technological regulation, or the effects of COVID, one thing remains true: the need for strategic alliances in the face of uncertainty.