While it may seem that social interaction is at an all-time low under the unprecedented circumstances created by COVID-19, the coronavirus crisis has jump-started an era of giving. Communities have come together to perform wonderful acts of kindness such as supporting essential workers and feeding struggling families. As small businesses fight to stay afloat, channeling the charitable feeling that has been trending amongst their customers by getting involved in philanthropy can become an essential step in keeping their doors open.

Only 27% of CEOs were ‘very confident’ in the possibility of revenue growth for 2020, according to PwC's 23rd Annual Global Survey. Pre-COVID, CEOs were worried about issues of growth, technology regulations, upskilling, and climate change. In response, nearly half of all executives planned to form a new strategic alliance or joint venture to stimulate corporate growth and/or profitability. However, no one predicted the rise of COVID, bringing with it drastic human and economic impacts. In America alone, nearly 40 million people have filed for unemployment since mid-March. Whether it be issues of climate change, technological regulation, or the effects of COVID, one thing remains true: the need for strategic alliances in the face of uncertainty.

During a time where customers are using the internet to research and purchase everything, it is essential to be at the top of their search results. Here are 5 easy steps to get Google’s algorithm to put your small business on the first result page for free.

Small businesses face many challenges during this time. A continued understanding of their consumer demographics, revenue streams, and core operations is essential. However, much of this is out of their control right now, with their doors closed and operations halted. The way small businesses market themselves and uphold their core values is within their control. Driving home this message through social impact can not only help those in need but also generate future returns on investment.