The movement against anti-black violence and police brutality has forced businesses to rethink their mission and strategy in order to bring Diversity and Inclusion to the forefront of their operations. Brands need to be aware of these shifts and adapt accordingly and responsibly.

Small businesses face many challenges during this time. A continued understanding of their consumer demographics, revenue streams, and core operations is essential. However, much of this is out of their control right now, with their doors closed and operations halted. The way small businesses market themselves and uphold their core values is within their control. Driving home this message through social impact can not only help those in need but also generate future returns on investment.