In response to COVID-19, many gyms throughout the country are looking for ways to continue to engage their communities through online classes. This move to virtual fitness classes is beneficial to trainers who continue to earn a salary, gyms who continue to bring in revenue, and customers who want to stay active from their homes. In the move to virtual fitness classes, one of the most important decisions is how many classes to schedule each day and how to ensure that those classes have high enough attendance to be worth the investment.

As the coronavirus spreads, small businesses across the globe look for answers. With the public quarantined, these companies rely on their marketing to drive operations. In fact, sproutsocial, a social media software company, found a change in how audiences engaged with brands during COVID-19. They found incoming engagements increased by 44 engagements per day across all industries, and over 7 more engagements per post per day across all industries. While engagement can tell us the popularity, it does not always translate to sales. As consumers scroll through social media content, it is important for the content to be effective. Therefore, with the use of lifestyle branding, businesses can navigate through the challenges they face from the COVID-19 pandemic.