Business, Marketing, and Growth Strategy for a Sustainable Fashion Business
Providing mentorship and training to youth passionate about sustainable fashion and design is the mission of our client. The founder, who is an expert in the realm of eco-fashion, is also involved in speaking engagements on a national and global scale to raise awareness about how clothes are made and how we could become more conscious consumers. Currently, the organization operates under a non-profit model and utilizes several social media platforms.
Situation
As part of our client's growth plan, the transition from a small non-profit organization to a small LLC presents an opportunity to explore for-profit aspects of their existing services and target the populations that can benefit the most from them. However, the challenges posed by the COVID-19 pandemic have impacted their ability to organize in-person speaker engagements and educational programs for students. To adapt to the current situation and make the most of their relocation to Florida, our client needs to explore new customer markets and make necessary modifications to their services to align with the needs and preferences of the local population.
Challenge
To ensure long-term financial success for our client's for-profit aspect, Rem and Company has been assigned the task of redesigning a comprehensive business plan. This plan will provide a solid structure and strategic direction to guide the organization towards its financial goals. Additionally, our client aims to break free from their previous partnerships and expand their services to a more inclusive audience. As part of this effort, a complete redesign of their branding will be undertaken to showcase the founder's industry knowledge and expertise, which will serve as the new value proposition of the company. This rebranding will help attract and resonate with the target audience, establishing the client as a trusted and credible provider of services in their field.
Approach
After thorough discussions with our client, the Rem and Company team has formulated a three-pronged approach to tackle their challenge effectively. Our deliverables encompass three key areas of focus: business strategy, marketing strategy, and growth strategy. These interconnected components are designed to support the client's seamless transition into a small business and pave the way for long-term success. By addressing each of these areas, we aim to provide comprehensive solutions that align with the client's goals and ensure a smooth and successful transition into their new venture.
Business strategy: To expand the educational program and reach a wider audience, our team undertook the task of creating a customer persona portfolio. By thoroughly understanding the target audience, we were able to tailor our recommendations and strategies to effectively engage and attract them. Additionally, recognizing the potential of online course-hosting platforms, we provided our client with a specific platform recommendation that would not only cater to their educational needs but also ensure financial viability. Furthermore, we identified and explored partnership opportunities with laboratories, fashion brands, and sustainable fashion organizations on both local and national levels. These collaborations will allow our client to establish their presence within the network and leverage their expertise in sustainable fashion, creating mutually beneficial relationships and expanding their reach in the industry.
Marketing strategy: To help our client reach their target population and establish a consistent brand presence across all media platforms, our team provided a range of essential deliverables. We crafted a professional bio that effectively communicated the client's background, expertise, and mission, serving as a compelling introduction to their brand. Additionally, we designed a comprehensive press kit that included essential information about the client, showcasing their accomplishments, services, and media coverage. This press kit would serve as a valuable resource for media outlets, journalists, and potential partners, enabling them to easily access and share the client's story and relevant information. To ensure a cohesive and engaging online presence, we developed a social media posting calendar that outlined strategic content themes, topics, and suggested post formats, maximizing audience engagement and brand consistency. Finally, we created a unique branding guideline that aligned with the client's growth direction, providing clear instructions on logo usage, color schemes, typography, and other visual elements to maintain a cohesive and recognizable brand identity.
Growth strategy: In collaboration with our client, we developed a comprehensive business model and a detailed five-year plan that encompassed their short-term expansion goals as well as long-term growth objectives. This involved conducting thorough market research, analyzing industry trends, and identifying potential revenue streams. To attract potential investors, we created an impactful executive summary and investor decks that highlighted the unique value proposition of our client's business and outlined the financial projections and growth strategies. Additionally, our team researched and compiled a list of government grants and foundations that aligned with our client's values, providing them with valuable resources and opportunities for funding and support.
Impact
With the assistance of Rem and Company, the client has successfully implemented a well-designed and robust business model that ensures long-term financial viability. Through extensive research and analysis, we have identified the target audience for each of their services, enabling them to tailor their marketing and outreach efforts more effectively. Our pricing strategies have been optimized to ensure competitiveness in the market while maintaining profitability. By enhancing their visibility on various social media platforms and actively engaging with customers through feedback mechanisms, the client's brand presence has been significantly strengthened. Furthermore, we have prepared them for future fundraising efforts, equipping them with the tools and resources necessary to secure additional capital and fuel their growth trajectory. Overall, our collaboration has positioned the client for sustained success and continued expansion in their industry.
Team Breakdown
Team Lead: Audrey Chau
Strategist: Chaewon Han
Strategist: Klea Tryfoni
Junior Strategist: Delainey Whelan
Junior Strategist: Thomas Coulouras
Junior Strategist: Chloe Yang
Relevant Background Information
Business Type: LLC
Industry: Fashion, Wellness, Sustainability
Location: Miami, FL
At Rem and Company, we're on a mission to keep doors open and dreams alive. Rem and Company started as a social impact initiative offering free consulting services to small businesses impacted by COVID-19. Rem and Company has become an information hub and digital community platform for small businesses in need. At Rem and Company, small businesses stay up to date on trends in their industries, learn new approaches from peers, build a network, and develop the capacity to adapt as the world around them changes. Our consulting teams provide small businesses with the opportunity to identify and prioritize issues facing their business, propose innovative strategies and facilitate execution. If you are a small business owner and want to learn more about how we can help, request a free consultation.