The movement against anti-black violence and police brutality has forced businesses to rethink their mission and strategy in order to bring Diversity and Inclusion to the forefront of their operations. Brands need to be aware of these shifts and adapt accordingly and responsibly.

While there are many strategies that non-profits can utilize to stay afloat and even drive growth during this unprecedented time, one of the most potent strategies is that of the strategic pivot. Given the increasing personal loss and incredible stress that this country is undergoing, the most effective pivots will be the ones that aid with COVID-19 relief efforts in some capacity.