As people return to their jobs, it’s integral to use the re-opening to your small business’s advantage and make up for lost foot traffic and in-person interaction due to COVID. Depending on what sector your small business is in, there will be various approaches to returning to in-person work. This article will examine several general strategies that can help ease the transition back into in-person work.

Small businesses may not realise how much value a great visual brand identity can add to their image and help with client retention and expansion. A great image can go a long way, and it is important that small businesses understand this and have the foundations to do so.

Subscription business models have reinvented the current marketplace. A subscription business model allows a business to get recurring revenue on a monthly or annual basis by offering a good or service. From 2012 to 2018, subscription businesses grew more than 300%, which is about five times faster than the revenues of S&P 500 companies.

Loyalty programs are becoming more common recently among all kinds of businesses, small and large. Loyalty programs are an effective way for small businesses to develop their brand, because they allow businesses to increase customer engagement and profits. 73% of loyalty program members are more likely to recommend brands with good loyalty programs.

In a world that essentially turned completely virtual in the midst of the coronavirus pandemic, a larger number of consumers found the desire to engage more with businesses that they were subscribed to. By March 25th, almost every industry saw an increase in engagement during the early stages of the pandemic compared to the year prior. The demand for email marketing continues to grow, so it is just as important for small businesses to find different strategies to implement into their emails in order to catch the eyes of their consumers.

With today’s rapidly changing and volatile market, it’s more important than ever for small businesses to understand their surroundings and make the most of their resources. As the country’s economy slowly reopens, businesses are faced with the challenge of rehiring workers from a labor force that is unable or otherwise unwilling to work. Small businesses, many of which were forced to close during the pandemic, are unable to offer wages and incentives comparable to large corporations and instead have to rely on other methods to bring in workers.

Nonprofit organizations play a vital role in society, and it is imperative that they are able to utilize technology to further their missions and continue routine fundraising and volunteer activities online. In the new virtual world heightened by the pandemic, there is a need for nonprofits to adjust their fundraising and volunteer strategies. While some human and social service organizations remained unaffected or received increased donor funding during the pandemic, many nonprofits were impacted by social distancing requirements and suffered a decline as a result.

Today, social media and sustainability greatly influence the ways businesses conduct themselves and their consumer marketing tactics. This is because, over the last decade, there has been a rise in conscious consumerism. In particular environmental concerns have become a top priority for many consumers. Since the start of the pandemic, there has been an increase in consumer demand for sustainable and ethically produced products.

The COVID-19 pandemic is coming to a gradual end for many small businesses in the United States, yet problems arising from the vaccination of employees against the coronavirus are ramping up. While small business owners may finally be able to rejoice in relaxed social distancing and mask requirements, managing the vaccination of employees against COVID-19 presents new challenges. This article will cover the current legality of requiring employees to vaccinate before presenting several strategies for encouraging vaccinations and mitigating vaccine-related risks for your small business.  

The journey to success does not have to be lonely. As a small business owner, building strategic business partnerships with other small business owners is crucial to facilitating growth and building a sense of solidarity with other small businesses.

It can often be the case  for companies and small businesses to be hesitant when it comes to hiring younger employees with many concerns among teenage/early twenties workers being a  weaker work ethic, the need for lengthy/costly training, or even the length a particular younger worker may remain at your small business. While these doubts are understandable, there are numerous benefits that the future generation of employees bring to the table. 

In a time of increasing social awareness and activism, individuals are desperate to see tangible change in society. With this in mind, small businesses can imitate the sentiment of young activists while also boosting profits by engaging in social impact initiatives through their brands.

Navigating the online world can be intimidating, especially when it comes to starting a small business. Affiliate programs allow merchants (those selling products), to establish connections with affiliates who are providing merchants with a web platform.

Customer Lifetime Value (CLV) refers to the total profit yielded by a consumer over the course of their relationship with your product or service. Even though CLV is a relatively simple business metric, it is an important one, because CLV can provide key insights to spot early signs of customer attrition, as well as identify areas of opportunity.

With a historical business model that relies on in-store traffic and purchases, the clothing boutique industry has faced an exceptional challenge in the transition to an online world. With minimal in-store traffic this past year, boutiques have had to quickly redirect their marketing and sales strategy toward their online channels, or otherwise suffer the financial consequences. To successfully execute this transition, boutiques can use website design as an integral tool for maintaining the same level of professionalism and credibility in an online setting. accept various payment options including credit/debit and PayPal.

As traditional business models continue to evolve, companies have been turning to new and exciting methods of client acquisition. This can include producing targeted ad campaigns, developing a strong social media presence, or even doing stunts such as sending a car into outer space. However, many businesses fail to recognize the massive benefits of shifting focus from client acquisition to the often less glamorous world of client retention. In fact, retaining a customer is estimated to be a staggering five to 25 times less expensive than acquiring a new one; and studies suggest that an increase in customer retention by 5% leads to profit increases of 25% to 95%.

As more small businesses utilize websites and digital marketing to grow their overall outreach, using website analytics software, such as Google Analytics, has become increasingly valuable for improving your business’s Search Engine Optimization. Below are some quick suggestions on how to improve and track your SEO progress through Google Analytics.

In an environment where companies are vying for loyalty and attention, a brand’s ability to communicate its story and image across platforms has become more important than ever. Critically, this means that it needs to be executed in a consistent manner. Brand consistency fosters connection amongst consumers and conveys messages and promises that are aligned across platforms. As interactions between stakeholders, consumers, and brands can become confused, the need to connect with consumers clearly becomes increasingly important.

We currently live in a world that is run by technology and this reality has become even more apparent throughout the COVID-19 pandemic. In the early days of the pandemic, government policies and societal unease caused customer foot traffic to decrease significantly. Within this landscape, large corporations such as Apple and Amazon thrived both as a result of their large market share and established presence, but also because of their ability to adapt to reach customers' preferences digitally.

Handing out free, branded merchandise is the best way for companies to advertise their products and remind potential consumers of their business. Long after their initial interaction with your company, your audience will have a tangible reminder of your brand, which cannot be imitated through any other means of marketing.